Investors

Mike Holmes partners with ECOHome™ for the Residential Market

Ted Konyi, CEO, Smartcool Systems Inc (TSX-V: SSC, OTCQB: SSCFF, FSE: R3W) today announced that Smartcool has entered into an agreement with Mike Holmes and The Holmes Group to partner and promote the Company’s ECOHome™ products internationally.

Mike Holmes, trusted Contractor and TV Host said "the ECOHome™ is what every homeowner needs in today’s world of ever-increasing electricity costs. Saving money while reducing carbon emissions is what I call ‘Making it Right’."

A trusted technology used in commercial buildings will now be available to homeowners. The Company’s push into the Residential market should begin shortly starting with a digital media campaign directed towards selected markets in the U.S. sunbelt states (Arizona, California, Texas, Nevada, Florida, etc.)

The campaign will feature the uncompromising Mike Holmes, star of such popular TV shows as "Holmes on Homes®", "Holmes Makes It Right", "Holmes Inspection" and "Holmes + Holmes". As a Brand Ambassador, Mike has agreed to introduce the Company’s ECOHome™ product to the millions of homeowners who live in these markets. Filming of the campaign videos took place in Toronto in February.

"Mike and his crew were great to work with," said Don Iannucci, Smartcool’s head of ECOHome™ initiative. "Mike is the consummate professional and is a big believer in energy efficient homes. He really gets the importance of the ECOHome™, and its potential saving of up to 40% to the consumer."

Mike Holmes has agreed to be featured on the ECOHome™ website www.ecohome.cool which is to be launched when the test marketing begins. Customers can order their ECOHome™ directly from the website at a price of U.S. $499.00 which will include professional installation.

About Mike Holmes
Mr. Holmes, is currently the CEO and primary owner of The Holmes Group of Companies. Mr. Holmes is the long-time host of over five series featured on cable primetime TV including Holmes on Homes®, Holmes Inspections, Holmes Makes it Right, Home Free on FOX TV and, most recently, Holmes + Holmes featuring Mike's son (Mike Jr). His shows have been broadcast worldwide in over 92 countries and the Holmes brand is synonymous with quality, integrity and trust. The Holmes brand resonates with homeowners and his goal of education for all has created one of the most prolific international brands coming from Canada. Mr. Holmes' extensive efforts to raise building standards has led to him being awarded the prestigious Queen's Diamond Jubilee medal and being recognized in the House of Commons in 2006. With over a dozen years of filming Mike also donates his time to SOS Children's Villages Canada, Skills Canada, World Skills and The Holmes Foundation to encourage careers in the skilled trades and to get the training required to Make it Right!

About Smartcool
Smartcool Systems Inc. (TSX-V: SSC OTC: SSCFF FSE: R3W) provides cutting edge energy efficient and energy cost reduction solutions for businesses around the world. The ECO3 and ESM are Smartcool’s unique retrofit technologies that reduce the energy consumption of compressors in air conditioning, refrigeration and heat pump systems by up to 40%, giving customers a return on investment in as little as 12 months.

For further information

www.smartcool.net | www.smartcooleco3.com | EMAIL  This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Investor Inquiries

Mike Kordysz,
Vice President, Investor Relations
TEL +1 604 904 8632 | EMAIL  This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Disclaimer for Forward-Looking Information

Certain statements in this release are forward-looking statements. Forward-looking statements consist of statements that are not purely historical, including any statements regarding beliefs, plans, expectations or intentions regarding the future. Such statements are subject to risks and uncertainties that may cause actual results, performance or developments to differ materially from those contained in the statements. No assurance can be given that any of the events anticipated by the forward-looking statements will occur or, if they do occur, what benefits the Company will obtain from them. Forward looking statements in this release include those concerning the size and timing of the Offering and the proposed use of proceeds. These forward-looking statements reflect management’s current views and are based on certain expectations, estimates and assumptions which may prove to be incorrect. A number of risks and uncertainties could cause our actual results to differ materially from those expressed or implied by the forward-looking statements, as well as other factors beyond the Company’s control. These forward-looking statements are made as of the date of this news release.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this news release.

 

Investor Inquiries

Mike Kordysz
Tel: +1 604 904 8632
mike.kordysz@smartcool.net

TSX-V: SSC
OTC: SSCFF
Frankfurt: R3W

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