Vancouver, BC. August 17, 2011, Smartcool Systems Inc. (TSX-V: SSC) is experiencing consistent growth in the American Midwest market led by its distribution channel, Total Energy Concepts (TEC). Smartcool has seen a consistent increase in ECO3™ sales to TEC, averaging 130% growth by revenue each quarter since the company began its distribution agreement in March 2010.

TEC customers include small to medium businesses, particularly within the grocery and retail industries. TEC provides customers with an array of energy management solutions, which includes Smartcool’s ECO3™. Most recently, TEC has completed ECO3™ energy efficiency projects with multiple outlet customers such as Regis Salons and Designers Guild. This is a true win/win for TEC’s customers purchasing the ECO3™ as they cut energy consumption while receiving a payback in the 2 year range.

“We are enjoying a great deal of success as a distributor of Smartcool’s ECO3™,” explains Doug Overvold, President of TEC. “Our strategy is a Circle of Optimization that focuses on voltage conditioning, power factor, lighting, and facility grounding. Now with Smartcool we are able to optimize the cooling and refrigeration as well, which is an important addition to the solutions we offer our customers.”

“Smartcool is very pleased to have a distribution channel of TEC’s caliber in the Midwest,” says George Burnes, President & CEO of Smartcool. Success in this region is significant for our business. Strong sales here demonstrate that even in areas where electricity rates are below the national average and relatively mild summer temperatures mean a lower average demand for cooling, our products still provide considerable value to customers.”

About Total Energy Concepts
Total Energy Concepts is a solution based company offering power quality and energy management systems to a wide variety of industries. With TEC’s engineering team and diverse product offerings, they are able to design complete systems that are custom built for each facility. This offers the best possible savings for each individual customer.
www.totalenergyconcepts.com

About Smartcool
Smartcool Systems Inc. (TSX-V: SSC) provides energy efficiency solutions for businesses around the world.  The ESM™ and ECO3™ are Smartcool's unique retrofit technologies that reduce the energy consumption of compressors in air conditioning, refrigeration and heat pump systems, with no risk to existing equipment performance. www.smartcool.net

Neither the TSX Venture Exchange nor its Regulation Services Provider accepts responsibility for the adequacy or accuracy of this release.

Investor Inquiries

Mike Kordysz
Tel: +1 604 904 8632
mike.kordysz@smartcool.net

TSX-V: SSC
OTC: SSCFF
Frankfurt: R3W

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