Energy psyche

Last time I talked about why energy matters (obviously for the internet). Today I’ll look at one half of the energy efficiency incentive package… or why we should care about saving energy (as if preserving talking cat videos was not enough of a reason).

Electricity is the cheapest form of power in most places. Why should I care about how much electricity I use for all my googling and facebooking needs, when getting the internet piped into my home costs just $20/month (in Vancouver, Canada). 

Energy efficiency seems like a hassle. There is too much information out there to wade through in order to spend money on things that won’t really make a difference to my utility bill… and my bill isn’t even a big deal. Right?

Can you imagine life without the internet? I can, but only because I'm "of a certain age" and grew up before the internet became the incredible, almost omnipresent being that it is today. Kids these days (I just jumped from "a certain age" to "90") cannot conceive of a time when information and endless procrastination were not constantly available online. I remember perfectly well how lucky I felt to have a dial up modem at home- and yet now I would pitch a fit if I couldn't get online within a nanosecond. I've started to set timers on social conversations to see how far we can get before someone needs to google for backup (the average is under 10 minutes and much, much less if we are talking sports or song lyrics).